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Likelihood of Millennial consumers to buy private label products in the United States as of 2018, by product category

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Sources

Release date

November 2019

Region

United States

Survey time period

August 2018

Number of respondents

500*

Age group

23-38 years

Method of interview

Online survey

Supplementary notes

*Nearly 500 manufacturers, retailers and shoppers worldwide (98-99% were based in the US) ages18-64 were surveyed online during August 2018. Respondents were manufacturers (128), retailers (61) and shoppers (300).

Citation formats

Willingness of U.S. Millennials to purchase store branded products 2018, by category

Published by
F. Watty,
Nov 14, 2019
As of 2018, ** percent of U.S. Millennials stated that they were likely to consider buying private label over-the-counter healthcare products. That year, half of Millennials in the United States were likely to consider buying store branded beauty or cosmetics.
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Private label market in the U.S.Private label market in CanadaPrivate label in EuropePrivate label market in the UKPrivate label market in Italy
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