Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025
Characteristic
Digital audio services ad spending
Audio subscription revenues
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* Forecast. Digital audio subscription revenues include revenues from paid audio subscriptions and limited tier paid audio subscriptions; digital audio services ad spending includes digital advertising revenues for local and national broadcast radio stations, satellite radio services, purely online radio stations, and streaming music services such as Spotify and Pandora; includes podcast advertising and sponsorship; includes both audio and nonaudio ad formats.
Citation formats
Digital audio ad spend & subscription share of digital audio revenue U.S. 2018-2025
In 2022, **** percent of the United States' total digital audio revenue was projected to derive from digital audio services advertising spending, with **** percent coming from subscription revenues. Ad spending's share decreased between 2018 and 2022, while the share of subscription revenue increased over the same time period. Ad spending's share was expected to rise after 2022, reaching a projected **** percent in 2025, while subscription was projected to slightly decrease, reaching **** percent in 2025.
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eMarketer. (December 6, 2021). Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/
eMarketer. "Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025." Chart. December 6, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/
eMarketer. (2021). Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/
eMarketer. "Share of Digital Audio Services Advertising Spending and Share of Subscription Revenues in Total Digital Audio Revenue in The United States from 2018 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2021, /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/
eMarketer, Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/ (last visited July 20, 2026)
Share of digital audio services advertising spending and share of subscription revenues in total digital audio revenue in the United States from 2018 to 2025 [Graph], eMarketer, December 6, 2021. [Online]. Available: /statistics/1282349/digital-audio-spend-subscription-share-revenue-us/
