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Number of independent sales representatives involved in the direct selling market worldwide from 2021 to 2024 (in millions)

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Source

Release date

December 2025

Region

Worldwide

Survey time period

2021 to 2024

Supplementary notes

Figures have been rounded.

Citation formats

Number of workers within the global direct selling market 2021-2024

Published by
F. Watty,
Feb 27, 2026

In 2024, around *** million independent representatives were involved in the direct selling market worldwide. In comparison to 2020, this is a global workforce decrease of about **** million direct sellers.

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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