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Retail sales of the direct selling industry in Europe from 2020 to 2024 (in million U.S. dollars)

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Source

Release date

December 2025

Region

Europe

Survey time period

2020 to 2024

Citation formats

Direct selling industry sales in Europe 2020-2024

Published by
F. Watty,
Feb 27, 2026

In 2024, retail sales of the direct selling industry generated approximately 35.35 billion U.S. dollars throughout Europe, which is a decrease of about 1.5 percent compared to the previous year's European sales figures. 

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* For commercial use only

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For single users
$0 USD
Always free
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Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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