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Retail sales share of the global direct selling industry in 2024, by region

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Source

Release date

December 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

Figures are expressed as percentages of estimated retail sales, excluding VAT. Percentages may not sum to 100 percent due to rounding.

Citation formats

Retail sales share of the global direct selling industry 2024, by region

Published by
F. Watty,
Feb 27, 2026

In 2024, ** percent of the direct selling industry's retail sales were generated in the Americas. The largest market overall, however, was the Asia Pacific region, which accounted for over ** percent of the world's direct selling retail sales.

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