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During its 2024 fiscal year, Amway was the world’s leading direct selling company with global revenue of over  billion U.S. dollars. Amway is a multi-level marketing company based in Michigan, United States, that sells health, home care, and beauty products. Direct selling is a business model in which entrepreneurial-minded people independently provide products and services to the customer directly, either by buying from or in affiliation with a parent organization.

Herbalife Nutrition

Amway is the leading company within the direct selling world, however, there are many other companies in the United States and across the globe that sell to the consumer directly. One such example is Herbalife. With global net sales reaching a total of **** billion U.S. dollars, Herbalife ranks as one of the largest direct sellers of dietary supplements. Some of the company’s main markets include North America and the Asia-Pacific region.

Direct sellers in the United States

There are many individuals, especially in the United States, that become direct sellers, whether they do it on their own or as part of these person-to-person marketing enterprises. In 2023, there were close to *** million part-time and roughly **** a million full-time sellers in the United States. Compared to one year earlier, the combined total of direct sellers in the country had declined.