* This question was phrased by the source as follows: "How likely would you be to share your personal information in exchange for each of the following incentives?"
** The source did not provide information as to methodology followed in this research or the date of survey.
Citation formats
Sharing personal data: incentives for consumers in the UK 2019
In the United Kingdom, more than ** percent of consumers said financial rewards were an incentive for them to share their personal data with companies, according to a survey conducted on digital retail in 2019. The second most popular consumer incentive was free products and services offered by companies in exchange for data. The least influential offers for consumers were charity donations and personalized services, as stated by ** and ** percent of respondents respectively.
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Womble Bond Dickinson. (July 8, 2019). Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/
Womble Bond Dickinson. "Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019*." Chart. July 8, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/
Womble Bond Dickinson. (2019). Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/
Womble Bond Dickinson. "Consumer Incentives for Sharing Personal Data with Companies in The United Kingdom (Uk) in 2019*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jul 2019, /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/
Womble Bond Dickinson, Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019* ÌÇÐÄÆƽâ°æ, /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/ (last visited July 31, 2026)
Consumer incentives for sharing personal data with companies in the United Kingdom (UK) in 2019* [Graph], Womble Bond Dickinson, July 8, 2019. [Online]. Available: /statistics/1028146/consumer-incentives-for-sharing-personal-information-united-kingdom-uk/
