* Data for the years 2016 and 2017 are taken from previous reports published by the same source.
The list of retailers analyzed in these reports was compiled so as to include those that have a UK presence, sell online, have a transactional mobile site and sell in physical stores.
Number of multichannel retailers taken into consideration for each year was as follows:
2016: 158 retailers
2017: 185 retailers
2019: 200 retailers
Citation formats
Share of UK retailers using the geolocation function on mobile 2016-2019
This statistic displays the share of multichannel retailers that utilize geolocation functionality on mobile in the United Kingdom (UK) from 2016 to 2018. In 2018, ** percent of UK retailers had geolocation functionality on their mobile websites. In 2016, less than half of the UK retailers geolocated their mobile users.
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Ampersand. (February 20, 2019). Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) between 2016 and 2019* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/
Ampersand. "Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) between 2016 and 2019*." Chart. February 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/
Ampersand. (2019). Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) between 2016 and 2019*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/
Ampersand. "Geolocation: Share of Retailers Using The Function on Mobile in The United Kingdom (Uk) between 2016 and 2019*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2019, /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/
Ampersand, Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) between 2016 and 2019* ÌÇÐÄÆƽâ°æ, /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/ (last visited July 21, 2026)
Geolocation: share of retailers using the function on mobile in the United Kingdom (UK) between 2016 and 2019* [Graph], Ampersand, February 20, 2019. [Online]. Available: /statistics/996954/share-of-retailers-with-geolocation-functionality-uk/
