For ** percent of UK consumers, online chat and live support is their preferred channel when it comes to engaging with companies digitally. A recent survey conducted by Sales Force with respondents across Millennial, Gen X and Baby Boomer generations also revealed that a quarter of consumers preferred mobile apps. Voice assistants, although catching up with more and more consumers, were favored by only * percent of respondents.
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Salesforce Research. (June 12, 2019). Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/
Salesforce Research. "Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel." Chart. June 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/
Salesforce Research. (2019). Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/
Salesforce Research. "Digital Customer Experience: Consumers' Preferred Way of Engaging with Companies in The United Kingdom (Uk) in 2019, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2019, /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/
Salesforce Research, Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel ÌÇÐÄÆƽâ°æ, /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/ (last visited August 06, 2026)
Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel [Graph], Salesforce Research, June 12, 2019. [Online]. Available: /statistics/1026930/consumer-engagement-with-companies-in-the-uk-by-channel/
