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Share of online turnover in Western Europe from 2016 to 2018, by sales channel*

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Source

Release date

May 2019

Region

Europe

Survey time period

2016 to 2018

Supplementary notes

* Western European countries considered in this study include Austria, Belgium, Denmark, Finland, France, Germany, Norway, United Kingdom, Greece, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden and Switzerland.

Citation formats

Share of online turnover Western Europe 2016-2018, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2019
This graph presents the share of online turnover in selected Western European countries from 2016 to 2018, sorted by sales channel. In 2018, click & mortar turnover caught up with pureplay online retailers, representing ** percent of all online turnover. Unlike pureplay online retailers, click & mortar sales channel combines physical and online retailing. In 2016, only ** percent of all online turnover was generated through this channel.
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Retail technology in the UKE-commerce in the United Kingdom (UK)Retail trade in EuropeMultichannel retail in the UKClick and collect
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