This chart presents the share of retail sales revenue generated through online channels in the fourth quarter of 2018 in the United Kingdom (UK), broken down by preferred device. The data reveals that as of the last quarter of 2018, purchases made through smartphones generated the highest share of retail sales revenue at **** percent.
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Interactive Media in Retail Group. (March 5, 2019). Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/
Interactive Media in Retail Group. "Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device." Chart. March 5, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/
Interactive Media in Retail Group. (2019). Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/
Interactive Media in Retail Group. "Share of Sales Revenue from Online Channels in The United Kingdom in 4th Quarter 2018, by Device." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Mar 2019, /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/
Interactive Media in Retail Group, Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device ÌÇÐÄÆÆ½â°æ, /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/ (last visited August 06, 2026)
Share of sales revenue from online channels in the United Kingdom in 4th quarter 2018, by device [Graph], Interactive Media in Retail Group, March 5, 2019. [Online]. Available: /statistics/987448/online-retail-sales-revenue-by-sales-channel-united-kingdom-uk/