Respondents in this survey were identified as "Directors of Commerce from across
Europe" by the source without further information as to the specific countries they are based in.
Citation formats
In-store experience: digital technologies retailers deploy in Europe in 2019
Among multichannel retailers around Europe, offering customers a satisfying digital in-store experience was taken quite seriously. More than *** of European retailers were already using interactive digital screens inside stores. More advanced in-store innovations such as invisible payment options as made available by Amazon Go, or smart fitting rooms were not yet adopted, but likely to be rolled out in the coming year by over ** percent of retailers. Augmented Reality (AR) or Virtual Reality (VR) technologies were still taking baby steps in stores, but over ** percent of retailers were either trialing or would trial these innovations in the upcoming year.
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WBR ÌÇÐÄÆƽâ°æ, & Retail Connections. (July 1, 2019). Share of digital in-store technologies retailers are using in Europe in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/
WBR ÌÇÐÄÆƽâ°æ, und Retail Connections. "Share of digital in-store technologies retailers are using in Europe in 2019." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/
WBR ÌÇÐÄÆƽâ°æ, Retail Connections. (2019). Share of digital in-store technologies retailers are using in Europe in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/
WBR ÌÇÐÄÆƽâ°æ, and Retail Connections. "Share of Digital In-store Technologies Retailers Are Using in Europe in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/
WBR ÌÇÐÄÆƽâ°æ & Retail Connections, Share of digital in-store technologies retailers are using in Europe in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/ (last visited July 30, 2026)
Share of digital in-store technologies retailers are using in Europe in 2019 [Graph], WBR ÌÇÐÄÆƽâ°æ, & Retail Connections, July 1, 2019. [Online]. Available: /statistics/1026229/in-store-technologies-retailers-use-to-enhance-in-store-experience-europe/
