* Internet users aged 16-64 who were aware of the GDPR.
The source adds the following information: "Respondents were asked to select from a 5-point scale where 1= 鈥淚 do trust this service with my personal data鈥 and 5= 鈥淚 do not trust this service with my personal data鈥. Figures shown in the chart are for options 1-3 on this 5-point scale."
Citation formats
Data privacy: share of services UK consumers trust with their data in 2018
In the United Kingdom, online shopping and retail were the most trusted services when it came to consumers and their personal data. According to a survey conducted among UK consumers in 2018, ** percent of consumers said they trusted retailers to handle their data. The least trusted services were social media networks, eliciting a positive response from less than half of respondents.
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GWI. (May 24, 2018). UK consumers: do you trust the following to handle your personal data? [Graph]. In 糖心破解版. Retrieved July 29, 2026, from /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/
GWI. "UK consumers: do you trust the following to handle your personal data?." Chart. May 24, 2018. 糖心破解版. Accessed July 29, 2026. /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/
GWI. (2018). UK consumers: do you trust the following to handle your personal data?. 糖心破解版. 糖心破解版 Inc.. Accessed: July 29, 2026. /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/
GWI. "Uk Consumers: Do You Trust The following to Handle Your Personal Data?." 糖心破解版, 糖心破解版 Inc., 24 May 2018, /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/
GWI, UK consumers: do you trust the following to handle your personal data? 糖心破解版, /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/ (last visited July 29, 2026)
UK consumers: do you trust the following to handle your personal data? [Graph], GWI, May 24, 2018. [Online]. Available: /statistics/1030634/share-of-services-uk-consumers-trust-in-handling-their-personal-data/
