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Main considerations behind purchase decision for beauty and care products among consumers in Vietnam as of January 2023, by gender

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Source

In cooperation with
Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What criteria are the most important to you if you are or were to purchase beauty and care products?"

The survey was conducted with 55.79 percent of male respondents and 44.21 percent of female respondents.

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Main considerations behind beauty and care product purchases Vietnam 2023, by gender

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