According to a March 2019 survey of shoppers in the United States, 68 percent of respondents stated that they paid attention to star ratings when judging a brand or retailer. A further 61 percent of respondents stated that they also regarded the quantity of reviews as important.
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Brightpearl, & Trustpilot. (June 19, 2019). Most important factors regarding online reviews according to consumers in the United States as of March 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, und Trustpilot. "Most important factors regarding online reviews according to consumers in the United States as of March 2019." Chart. June 19, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, Trustpilot. (2019). Most important factors regarding online reviews according to consumers in the United States as of March 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl, and Trustpilot. "Most Important Factors regarding Online Reviews According to Consumers in The United States as of March 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2019, /statistics/347974/vendor-selection-criteria-worldwide/
Brightpearl & Trustpilot, Most important factors regarding online reviews according to consumers in the United States as of March 2019 ÌÇÐÄÆƽâ°æ, /statistics/347974/vendor-selection-criteria-worldwide/ (last visited July 26, 2026)
Most important factors regarding online reviews according to consumers in the United States as of March 2019 [Graph], Brightpearl, & Trustpilot, June 19, 2019. [Online]. Available: /statistics/347974/vendor-selection-criteria-worldwide/
