Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021
Characteristic
United States
Great Britain
Restaurants
41%
22%
Movies
20%
10%
Travel accommodations
16%
15%
Employers/places to work
16%
7%
Travel destinations
15%
14%
Tech products
14%
14%
Healthcare providers
14%
4%
Appliances
13%
13%
Vehicle models
13%
9%
Video games
13%
6%
Other consumer products or services
11%
12%
Banks or financial products
10%
8%
Mobile carriers
7%
4%
N/A - I have not used any crowd-sourced review websites in the last 12 months
34%
47%
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Original question: In the last 12 months, which of the following products/services have you researched on a crowd-sourced review website? (e.g., GlassDoor, Yelp, Trustpilot, etc.)
Citation formats
U.S. and UK consumer use of crowd-sourced review websites 2021, by category
According to an April 2021 survey of consumers the United States and in the United Kingdom, restaurants reviews are the most searched items on crowd-sourced review websites, with 41 percent of respondents in the U.S. and 22 percent of respondents in the UK declaring they researched restaurants on these platforms in the previous year. Almost five in ten respondents in the UK reported not having used crowd-sourced review websites at all during the previous year, which is largely due to social distancing measures during the global COVID-19 outbreak.
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Digital Information World. (May 19, 2021). Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1243256/us-uk-consumers-search-on-review-websites/
Digital Information World. "Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021." Chart. May 19, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1243256/us-uk-consumers-search-on-review-websites/
Digital Information World. (2021). Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1243256/us-uk-consumers-search-on-review-websites/
Digital Information World. "Share of Consumers in The United States and in The United Kingdom Who Used Crowd-sourced Review Websites to Research Selected Products and Services as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2021, /statistics/1243256/us-uk-consumers-search-on-review-websites/
Digital Information World, Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1243256/us-uk-consumers-search-on-review-websites/ (last visited July 28, 2026)
Share of consumers in the United States and in the United Kingdom who used crowd-sourced review websites to research selected products and services as of April 2021 [Graph], Digital Information World, May 19, 2021. [Online]. Available: /statistics/1243256/us-uk-consumers-search-on-review-websites/
