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Most popular online product categories among consumers in Vietnam as of January 2023

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Source

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Release date

April 2023

Region

Vietnam

Survey time period

January 2023

Number of respondents

1,140 respondents

Age group

18 years and older

Special properties

among respondents nationwide

Method of interview

Online survey

Supplementary notes

Original question: "What product category do you prefer to shop online?"

Citation formats

Most popular online product categories Vietnam 2023

Published by
F. Watty,
May 22, 2023

According to a 2023 survey conducted in Vietnam, approximately **** percent of respondents stated they purchased clothes and footwear online, making it their most popular online purchase category. In comparison, nearly three percent of the survey participants purchased luxury goods through online channels.

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Topics

FMCG market in VietnamRetail sector in VietnamCosmetics market in VietnamBeer industry in VietnamCoffee market in Vietnam
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
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per month, billed annually 1
Buy now
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  • Premium Statistics

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Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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