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Sources of information about products in the U.S. as of September 2025

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Source

Number of respondents

15,502 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Sources of information about products in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025
** percent of U.S. respondents answer our survey on "Sources of information about products" with *. The survey was conducted in 2025, among 15,502 consumers.
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Overview

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Instagram

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4

Monetization

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Search topics

5

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5

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