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Levels of trust in selected news brands in Sweden as of February 2026

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Sources

Release date

June 2026

Region

Sweden

Survey time period

January to February 2026

Number of respondents

2,052 respondents

Age group

18 years and older

Special properties

among respondents who use the brand

Method of interview

Online survey

Supplementary notes

Trust = % scored 6-10 on 10-point scale, Don’t trust = 0-4, Neither = 5.

Citation formats

Trust in news brands in Sweden 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2026

Sveriges Television News and Sveriges Radio News were the news brands with the highest level of trust among Swedes who were using them in 2026, with ** percent of the respondents trusting each respectively. The least trusted news brand that year was Fria Tider.

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Statistics on " Online news in the Nordic countries "

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Overview

8

Companies

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Payment

8

Special focus: Credibility

6

Consumption

7

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Topics

Media usage in SwedenBook market in SwedenTelevision in SwedenNewspapers in SwedenDigitalization in the media industry in Sweden
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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