During a 2024 survey carried out among adult Swedish consumers, ** percent of respondents stated they had watched TV in the three months leading up to the survey. Half of the sample said they received direct mail advertising.Â
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Novus, & Sveriges Annonsörer. (October 22, 2024). Share of adults who had contact with selected media channels in Sweden as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1568073/media-reach-sweden/
Novus, und Sveriges Annonsörer. "Share of adults who had contact with selected media channels in Sweden as of June 2024." Chart. October 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1568073/media-reach-sweden/
Novus, Sveriges Annonsörer. (2024). Share of adults who had contact with selected media channels in Sweden as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1568073/media-reach-sweden/
Novus, and Sveriges Annonsörer. "Share of Adults Who Had Contact with Selected Media Channels in Sweden as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2024, /statistics/1568073/media-reach-sweden/
Novus & Sveriges Annonsörer, Share of adults who had contact with selected media channels in Sweden as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1568073/media-reach-sweden/ (last visited July 15, 2026)
Share of adults who had contact with selected media channels in Sweden as of June 2024 [Graph], Novus, & Sveriges Annonsörer, October 22, 2024. [Online]. Available: /statistics/1568073/media-reach-sweden/
