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Gross merchandise volume (GMV) share of lululemon.com in 2024, by country

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The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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lululemon.com: GMV share 2024, by country

Published by
Yihan Ma,
Oct 22, 2025

In 2024, it was estimated that lululemon.com had its largest GMV share in the United States, at around ***±è±ð°ù³¦±ð²Ô³Ù.Ìý

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