A. Guttmann
Research Lead covering media
Influencer marketing in Spain - Statistics & facts
Influencer marketing in Spain is powering through the 2020s with festive confidence. After a nearly 60 percent surge in spending in 2024 alone, the channel surpassed an estimated 125 million euros. This explosive growth helped cement its role as the country鈥檚 fastest-growing digital medium, outpacing more traditional online formats and redefining brand strategies across sectors.
