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Online search usage in India

Statistics report about online search usage in India

This report has been compiled to provide statistical information about the use of search engines in India. Following a top-down model, it provides a global overview of online search trends followed by the Indian search market, bifurcated into the desktop and mobile segments. A chapter has been dedicated to online search behavior, search advertising, and the use of virtual assistants, respectively.

Table of contents

Global overview

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  • Basic Statistic Most frequent online search queries on Google globally 2024
  • Premium Statistic Most frequently asked questions on Google worldwide 2024
  • Premium Statistic Market share of leading desktop search engines worldwide monthly 2015-2025
  • Premium Statistic Search ads CTR worldwide 2018-2024

Domestic overview

4
  • Premium Forecast Number of internet users in India 2000-2050
  • Premium Statistic Reasons to use the internet India Q2 2025
  • Premium Forecast Most used websites and online services by type in India 2025
  • Premium Statistic Leading search engines in India 2018-2025, by market share

Desktop search market

3
  • Premium Statistic Share of Google in desktop search market India 2019-2024
  • Premium Statistic Share of Bing in desktop search market India 2019-2024
  • Premium Statistic Share of Yahoo in desktop search market India 2021-2024

Mobile search market

3
  • Basic Statistic Share of Google in mobile search market India 2019-2024
  • Basic Statistic Share of Bing in mobile search market India 2019-2024
  • Basic Statistic Share of DuckDuckGo in mobile search market India 2022-2024

Search behavior

5
  • Premium Statistic Means of accessing online information India Q2 2025
  • Premium Statistic Leading Google search queries in India 2025
  • Premium Statistic Most searched shopping queries on Google in India 2025
  • Premium Forecast Flight search engine online bookings by brand in India 2025
  • Premium Forecast Smart speaker ownership by brand in India 2024

AI-powered search

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  • Premium Statistic Popular purposes of AI usage India 2025
  • Premium Statistic Most popular AI apps for information search India 2024-2025
  • Premium Statistic ChatGPT downloads India Q1 2024- Q2 2025
  • Premium Statistic ChatGPT monthly active users India Q1 2024- Q2 2025
  • Premium Statistic Perplexity AI downloads India Q1 2024- Q2 2025
  • Premium Statistic Perplexity AI monthly active users India Q1 2024- Q2 2025

Advertising

3
  • Premium Forecast Revenue of the search advertising market APAC 2025, by country
  • Premium Statistic Share of digital ad spends India 2025, by format
  • Premium Forecast Search advertising revenue India 2022, by platform
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