Key insights
- Number of internet users in China
- bn

Detailed statistics
Number of internet users in China 2005-2025
- Penetration rate of search engine users
- %

Detailed statistics
Penetration rate of search engine users in China 2014-2025
- Projected revenue of Chinese search engines 2023
- bn CNY

Detailed statistics
Search engine revenue in China 2015-2023
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Current statistics on this topic
Recommended statistics
Market overview
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Number of internet users in China 2005-2025

Number of internet users in China 2005-2025
Number of internet users in China from 2005 to 2025 (in millions)
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Number of search engine users in China 2014-2025

Number of search engine users in China 2014-2025
Number of search engine users in China from 2014 to June 2025 (in millions)
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Penetration rate of search engine users in China 2014-2025

Penetration rate of search engine users in China 2014-2025
Penetration rate of search engine users in China from 2014 to June 2025
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Search engines market size in China 2015-2025

Search engines market size in China 2015-2025
Market size of the search engine industry in China from 2015 to 2021 with estimates until 2025 (in billion yuan)
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Frequency of using search engines in China 2023

Frequency of using search engines in China 2023
Frequency of using search engines among users in China in May 2023
Leading search engines
8
- Market share of leading desktop search engines worldwide monthly 2015-2025
- Leading search engines in China 2020-2026, by market share
- Market share of mobile search engines in China 2025, by pageview
- Market share of major desktop search engines in China 2025, by pageview
- Market share of major tablet search engines in China 2025, by pageview
- Baidu's annual revenue 2014-2025
- Sogou's annual revenue 2015-2020
- Total net revenue of Qifu Technology 2016-2024
Leading search engines
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Market share of leading desktop search engines worldwide monthly 2015-2025

Market share of leading desktop search engines worldwide monthly 2015-2025
Market share of leading desktop search engines worldwide from January 2015 to October 2025
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Leading search engines in China 2020-2026, by market share

Leading search engines in China 2020-2026, by market share
Market share of leading search engines in China from January 2020 to April 2026
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Market share of mobile search engines in China 2025, by pageview

Market share of mobile search engines in China 2025, by pageview
Market share of mobile search engines in China in July 2025, based on pageview
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Market share of major desktop search engines in China 2025, by pageview

Market share of major desktop search engines in China 2025, by pageview
Market share of leading desktop search engines in China in July 2025, based on pageview
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Market share of major tablet search engines in China 2025, by pageview

Market share of major tablet search engines in China 2025, by pageview
Market share of leading tablet search engines in China in July 2025, based on pageview
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Baidu's annual revenue 2014-2025

Baidu's annual revenue 2014-2025
Annual revenue of Baidu from 2014 to 2025 (in billion U.S. dollars)
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Sogou's annual revenue 2015-2020

Sogou's annual revenue 2015-2020
Annual revenue of Chinese search engine Sogou from 2015 to 2020 (in million U.S. dollars)
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Total net revenue of Qifu Technology 2016-2024

Total net revenue of Qifu Technology 2016-2024
Total net revenue of Chinese internet security company Qifu Technology from 2016 to 2024 (in billion yuan)
Search advertising
6
- Revenue of the search advertising market APAC 2025, by country
- Market size of advertising on search engines in China 2016-2023
- Ad revenue growth of search engines in China 2016-2023
- Share of search engine advertising placements in China 2023, by device
- Perceived prospects of search advertising in China 2023, by device
- Major criteria in advertising on search engines among advertisers in China 2023
Search advertising
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Revenue of the search advertising market APAC 2025, by country

Revenue of the search advertising market APAC 2025, by country
Largest search ad markets in the Asia-Pacific region in 2025, by revenue (in million U.S. dollars)
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Market size of advertising on search engines in China 2016-2023

Market size of advertising on search engines in China 2016-2023
Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)
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Ad revenue growth of search engines in China 2016-2023

Ad revenue growth of search engines in China 2016-2023
Annual advertising revenue growth of search engines in China from 2016 to 2020 with forecasts until 2023
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Share of search engine advertising placements in China 2023, by device

Share of search engine advertising placements in China 2023, by device
Distribution of search engine advertising placements in China as of May 2023, by device
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Perceived prospects of search advertising in China 2023, by device

Perceived prospects of search advertising in China 2023, by device
Perceived prospects of search advertising in China as of May 2023, by device
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Major criteria in advertising on search engines among advertisers in China 2023

Major criteria in advertising on search engines among advertisers in China 2023
Leading decision-making factors in advertising on search engines among advertisers in China as of May 2023
Online search usage
6
- Major reasons for using search engines in China 2023, by device
- Frequency of using search engines in China 2023, by device
- Popular input methods of online search in China 2023, by device
- Frequently searched content formats on search engines in China 2023
- Major brand discovery sources in China Q3 2024
- User satisfaction of major search engines in China 2023, by criteria
Online search usage
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Major reasons for using search engines in China 2023, by device

Major reasons for using search engines in China 2023, by device
Leading reasons for using search engines in China in May 2023, by device
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Frequency of using search engines in China 2023, by device

Frequency of using search engines in China 2023, by device
Frequency of using search engines among users in China as of May 2023, by device
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Popular input methods of online search in China 2023, by device

Popular input methods of online search in China 2023, by device
Popular input methods of online search in China as of May 2023, by device
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Frequently searched content formats on search engines in China 2023

Frequently searched content formats on search engines in China 2023
Most enquired content among search engines users in China in May 2023, by format
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Major brand discovery sources in China Q3 2024

Major brand discovery sources in China Q3 2024
Most-used information channels for finding new brands and products in China as of 3rd quarter 2024
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User satisfaction of major search engines in China 2023, by criteria

User satisfaction of major search engines in China 2023, by criteria
Level of satisfaction of major search engines among mobile users in China as of May 2023, by criteria
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