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Online search market in the United Kingdom (UK)

Statistics report on the online search market in the United Kingdom

This report presents a range of statistics and facts on the online search market in the United Kingdom, with an overview of the main search engines鈥 market shares in the country. Focusing on Google and its local subsidiary, the study provides further insights into search behavior of local users and search advertising in the country.

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Table of contents

Overview

6
  • Premium Statistic Market share of leading desktop search engines worldwide monthly 2015-2025
  • Premium Statistic Leading search engines in the UK 2015-2025, by market share
  • Premium Statistic Leading search engines in the UK 2025, by market share
  • Premium Statistic Leading mobile search engines in the UK 2025, by market share
  • Premium Statistic Leading desktop search engines in the UK 2025, by market share
  • Premium Forecast Most used search engines by brand in the UK 2025

Benchmark

6
  • Premium Statistic Bing search engine market share monthly in the UK 2018-2024
  • Basic Statistic DuckDuckGo search market share monthly 2019-2026, by selected region
  • Basic Statistic Ecosia search engine market share 2019-2026, by select regions and countries
  • Premium Statistic Yahoo! search market share in the UK 2018-2024
  • Basic Statistic Distribution of Yahoo.com traffic 2026, by country
  • Premium Statistic Distribution of search.yahoo.com traffic 2025, by country

Google

8
  • Basic Statistic Distribution of Google.com traffic 2026, by country
  • Basic Statistic UK: leading websites 2024, by total visits
  • Premium Statistic Google: desktop search market share in selected countries 2025
  • Premium Statistic Google search market share in the UK 2018-2026
  • Basic Statistic Google market share of mobile search in the UK 2017-2025
  • Basic Statistic Google UK Limited: annual revenue in the UK 2018-2023
  • Basic Statistic Google UK Limited: operating profit in the UK 2018-2023
  • Basic Statistic Google UK Limited: net profit in the UK 2018-2023

Search behavior

9
  • Basic Statistic UK means to access online information Q2 2025
  • Basic Statistic Leading websites in the UK 2024, by session length
  • Basic Statistic Leading UK Google search queries 2025
  • Premium Statistic Most searched keywords on Google in the UK 2025, by monthly search volume
  • Premium Forecast Sources of information about products in the UK 2025
  • Premium Statistic Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2024
  • Premium Statistic Awareness of AI models among adults in the United Kingdom (UK) 2024
  • Premium Statistic Usage of AI models among adults in the United Kingdom (UK) 2024
  • Premium Statistic Trust in product research results in UK 2024, by platform

Search advertising

6
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Forecast Digital Market Outlook: digital advertising spending in the UK 2019-2029, by format
  • Premium Forecast Revenue in the search advertising segment in the United Kingdom 2017-2030
  • Premium Forecast ARPU in the search advertising segment in the United Kingdom 2017-2030
  • Premium Forecast Digital Market Outlook: search ad spending change UK 2018-2029, by device
  • Premium Statistic GoogleAds average monthly CPC in the UK 2021-2024, by industry
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