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Online search market in the United States

Statistics report on the U.S. online search market

This report presents a range of statistics and facts on the online search market in the United States. The report provides information on the country鈥檚 most important companies, search behavior, and volume, with an overview of the country鈥檚 search advertising. The spotlight chapter focuses on the growing trend of AI-powered search, which has already started to impact the overall online search industry.

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Table of contents

Overview

5
  • Premium Statistic Leading search engines in the United States 2015-2026, by market share
  • Premium Statistic Leading desktop search engines in the United States 2026, by market share
  • Premium Statistic Leading mobile search engines market share monthly U.S. 2015-2026
  • Premium Statistic Leading U.S. search engines monthly by share of core searches 2008-2026
  • Premium Statistic Leading U.S. search engines by number of core searches 2008-2025

Google

6
  • Basic Statistic Alphabet revenue distribution 2015-2025, by region
  • Basic Statistic Distribution of Google.com traffic 2026, by country
  • Premium Statistic Google desktop search market share 2026, by selected countries
  • Premium Statistic GoogleAds CPC in North America 2024, by country
  • Basic Statistic U.S. customer satisfaction with Google 2002-2024
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026

Other leading search platforms

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  • Basic Statistic Distribution of Bing.com traffic 2025, by country
  • Basic Statistic Bing search market share in the U.S. 2018-2025
  • Basic Statistic U.S. customer satisfaction with Bing 2010-2024
  • Basic Statistic U.S. customer satisfaction with Yahoo! 2002-2024
  • Basic Statistic DuckDuckGo search market share monthly 2019-2026, by selected region
  • Basic Statistic Ecosia search engine market share 2019-2026, by select regions and countries

Usage and search behavior

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  • Basic Statistic U.S. customer satisfaction with online portals and search engines 2000-2024
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
  • Premium Forecast Most used search engines by brand in the U.S. 2025
  • Basic Statistic Leading U.S. Google search queries 2025
  • Premium Statistic U.S. most searched keywords on Google 2025, by monthly search volume
  • Premium Statistic U.S. platforms used for online shopping inspiration or research 2024, by age group

Search advertising

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  • Premium Forecast Revenue in the search advertising segment in the United States 2017-2030
  • Premium Forecast ARPU in the search advertising segment in the United States 2017-2030
  • Premium Statistic Search ad spending in the U.S. 2024-2026, by company
  • Premium Statistic Selected search ads' metrics in the U.S. 2025
  • Premium Statistic Search ads metrics growth in the U.S. 2025
  • Premium Statistic Average search ad CTR in the U.S. 2025, by industry

Spotlight: AI-powered search

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  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Basic Statistic AI-powered search usage among U.S. adults 2024, by search type
  • Basic Statistic Generative AI usage in search engines among U.S. adults 2024
  • Basic Statistic U.S. reasons for AI-powered online search engines usage 2024
  • Premium Statistic U.S. factors for AI-powered online search engines trust 2024
  • Premium Statistic U.S. usage and trust of AI-powered online search engines 2024
  • Premium Statistic ChatGPT and Gemini monthly app downloads U.S. 2023-2026
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