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The multinational technological corporation Baidu Inc reported an annual revenue of around 18.46 billion U.S. dollars in 2025. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its is one of the world’s largest and China’s most popular search engine websites. 

China’s search engine market

The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine.

Baidu – products and services

Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.