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Average weekly time spent consuming online media among users worldwide in 2025, by country (in hours.minutes)

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Sources

Release date

October 2025

Region

Worldwide

Survey time period

Q2 2025

Age group

16 years and older

Supplementary notes

2.1 = 2 hours, 10 minutes; 2.01 = 2 hours, 1 minute

Citation formats

Weekly time spent consuming online media worldwide 2025, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 5, 2026

During the second quarter of 2025, Kenya recorded the highest level of online media consumption worldwide, averaging ** hours and ** minutes per week. At the other end of the ranking was Japan, with an average of ** hours and ** minutes per week.

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