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Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system

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Source

Release date

March 2023

Region

Worldwide

Survey time period

January to December 2022

Citation formats

Mobile ad spend worldwide in 2022, by OS

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 1, 2023
In January 2022, iOS accounted for ** percent of global mobile advertising spending. The share increased to ** percent in the arch of the same year, reaching ** percent between September and December 2022. Marketers' spending on Android represented approximately ** percent of the total spending, only to fall back to ** percent in between September and December 2022.
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Topics

Mobile advertising and marketing worldwideMobile internet usage worldwideMobile payments with digital walletsMobile gaming market worldwideMobile social media worldwide
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