According to a 2022 survey of app developers worldwide, full-screen video ads were considered the most effective ads to acquire new app users, with ** percent of respondents signaling this format. Social video ads ranked second, with ** percent of respondents reporting them as the most effective ad formats for app user acquisition. In-feed video ads ranked third, with ** percent of app developers finding them effective to gain new users.
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Digital Turbine. (September 2, 2022). Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. "Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022." Chart. September 2, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. (2022). Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine. "Most Effective Digital Advertising Formats for Mobile App User Acquisition According to App Developers Worldwide as of 2nd Quarter 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2022, /statistics/1265028/most-effective-ad-formats-app-user-acquisition/
Digital Turbine, Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 ÌÇÐÄÆƽâ°æ, /statistics/1265028/most-effective-ad-formats-app-user-acquisition/ (last visited July 19, 2026)
Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: /statistics/1265028/most-effective-ad-formats-app-user-acquisition/
