Natura brand profile Brazil 2023| ��ƽ��

Natura brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in Brazil in 2023

Characteristic	Share of respondents
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Number of respondents

2,489 respondents

Age group

18-64 years

Special properties

respondents who use cosmetics & make-up

Supplementary notes

During the survey, the questions were phrased as follows:

Brand awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

When it comes to cosmetics and make-up users, brand awareness of Natura was at ** percent in 2023. The São Paulo based beauty and personal care brand was liked by over two-thirds of Brazilian cosmetics and make-up users.

The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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