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Beauty and personal care market in Brazil

Statistics report on the beauty and personal care market in Brazil

This report provides a selection of statistics on the beauty and personal care industry in Brazil. It includes a market overview, data on the main market segments, the leading cosmetics companies and brands, consumer behavior, and international trade.

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Table of contents

Latin American overview

4
  • Premium Statistic Breakdown of the cosmetic market worldwide 2025, by geographic zone
  • Premium Statistic Latin America: revenue of the leading beauty manufacturers 2024
  • Premium Statistic Latin America: most chosen health & beauty brands 2024, based on Consumer Reach Point
  • Premium Statistic Latin America & Caribbean: market share of cosmetics direct sales 2014-2023

Brazilian overview

10
  • Premium Forecast Revenue of the beauty & personal care market in Brazil 2018-2030, by segment
  • Premium Statistic Brazil: revenue of the cosmetics and personal hygiene franchise sector 2020-2023
  • Premium Statistic Brazil: beauty and hygiene industry's real growth 2013-2022
  • Premium Statistic Brazil: cosmetic and personal hygiene product sales 2019-2024
  • Premium Statistic Brazil: growth rate of personal care products sales 2022, by category
  • Premium Statistic Brazil: share of cosmetics & personal care direct sales 2020-2023
  • Premium Statistic Brazil: number of businesses in the cosmetics industry 2025, by state
  • Premium Statistic Brazil: job opportunities in the beauty and personal care market 2023, by channel
  • Premium Statistic Brazil: direct employment in the beauty and personal care industry 2012-2023
  • Premium Statistic Extended CPI inflation rate for health and personal care in Brazil 2020-2025

International trade

5
  • Premium Statistic Brazil: import and export value of beauty and personal care trade 2012-2024
  • Basic Statistic Brazil: import and export volume of beauty and personal care products 2012-2023
  • Premium Statistic Brazil: share of beauty & personal care product exports 2021-2023, by country
  • Premium Statistic Brazil: share of beauty & personal care product imports 2021-2023, by country
  • Premium Statistic Brazil: import and export of beauty and personal care products 2024, by segment

Segments

5
  • Premium Forecast Revenue of the cosmetics industry in Brazil 2018-2031
  • Premium Forecast Revenue in the personal care segment in Brazil 2018-2031
  • Premium Forecast Revenue in the fragrances segment in Brazil 2018-2031
  • Premium Forecast Revenue in the hair care segment in Brazil 2018-2031
  • Premium Forecast Revenue in the oral care segment in Brazil 2018-2031

Leading companies

7
  • Premium Statistic Brazil: top cosmetics & personal care companies 2025, by reputation index score
  • Premium Statistic Brazil: top beauty & personal care retailers based on first-party sales value 2023
  • Premium Statistic Brazil: major pharmaceutical & cosmetics companies 2022, by revenue
  • Premium Forecast Leading online beauty stores in Brazil 2024, by e-commerce GMV
  • Premium Statistic Revenue Natura &Co 2010-2024
  • Premium Statistic Grupo Boticário: revenue 2015-2024
  • Premium Statistic Brazil: revenue of L'Occitane 2016-2022

Leading brands

6
  • Premium Forecast Natura brand profile in Brazil 2023
  • Premium Forecast Jequiti brand profile in Brazil 2023
  • Premium Forecast Boticário brand profile in Brazil in 2025
  • Premium Statistic Beauty and hygiene brands' estimated digital advertising spending in Brazil 2018-2023
  • Premium Statistic Top beauty and hygiene brands in Brazil 2023, by digital ad spend share
  • Premium Statistic Top hair care brands in Brazil 2023, by estimated digital ad spend share

Consumer behavior

4
  • Premium Statistic Number of followers of beauty influencers worldwide 2023, by country
  • Premium Statistic Korean beauty popularity in Brazil 2018-2025
  • Premium Forecast Most used personal care product by category in Brazil 2025
  • Premium Forecast Purchase criteria for personal care in Brazil 2025
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