The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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Leading online beauty stores in Brazil 2024, by e-commerce GMV
In 2024, boticario.com.br ranked as the number one online store in the beauty e-commerce market in Brazil, with the highest GMV, amounting to almost *** million U.S. dollars. natura.com.br was second with approximately ****million dollars, followed by sephora.com.br, at around ****³¾¾±±ô±ô¾±´Ç²Ô.Ìý
For an extended ranking or rankings in other product categories, please visit .
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ECDB GmbH. (September 23, 2025). Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/
ECDB GmbH. "Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars)." Chart. September 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/
ECDB GmbH. (2025). Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/
ECDB GmbH. "Gross Merchandise Value (Gmv) of The Top Online Stores in The Beauty Segment in Brazil in 2024, (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2025, /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/
ECDB GmbH, Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/ (last visited July 28, 2026)
Gross merchandise value (GMV) of the top online stores in the beauty segment in Brazil in 2024, (in million U.S. dollars) [Graph], ECDB GmbH, September 23, 2025. [Online]. Available: /forecasts/1427200/top-online-stores-beauty-brazil-ecommercedb/
