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Number of visitors to popular online retailers in Japan as of July 2025 (in millions)

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Source

In cooperation with
Release date

September 2025

Region

Japan

Survey time period

July 2025

Supplementary notes

Release date is the date of access.

Citation formats

Visitors to most popular online retailers in Japan 2025

Published by
Yihan Ma,
Sep 4, 2025

As of July 2025, Amazon Japan's e-commerce website was accessed in Japan by over *** million visitors. The subsidiary of the American technology company competes in the Japanese e-commerce market against the major business-to-consumer (B2C) retailers Rakuten and Yahoo Japan.

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Statistics on " Rakuten "

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Overview

5

Financial data

5

Major competitors

4

Segments

5

Non-financial data

4

E-commerce segment

4

FinTech segment

4

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Topics

E-commerce in JapanInternet usage in JapanFood retail in JapanRakutenRetail trade in Japan
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Access limited to Free Statistics. Premium Statistics are not included.
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