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B2C e-commerce in Japan

Statistics report on business-to-consumer (B2C) e-commerce in Japan

This report provides insights on the business-to-consumer (B2C) e-commerce market in Japan. In addition to an overview of the online retail market segments, the report includes statistics on major platform operators, and digital shopping behavior. It further contains statistics on marketplace usage and purchase decision making processes.

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Table of contents

Overview

4
  • Premium Statistic Cross-border online retail market size in Japan FY 2016-2024
  • Premium Statistic B2C online retail market size in Japan 2015-2024
  • Premium Statistic B2C online retail ratio in Japan 2015-2024
  • Premium Statistic E-commerce penetration ratio in households in Japan 2015-2025

Segments

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  • Premium Statistic B2C online retail market size in Japan 2024, by sector
  • Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2024, by category
  • Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2024, by category
  • Premium Statistic B2C e-commerce market size in the digital sector in Japan 2024, by category
  • Premium Statistic M-commerce market size in Japan 2015-2024

B2C services

3
  • Premium Statistic Digital travel market size in Japan 2015-2024
  • Premium Statistic B2C e-learning market size in Japan FY 2015-2024
  • Premium Statistic Market size of online dating and matchmaking services Japan in 2019-2028

Major platform operators

4
  • Premium Statistic GMV of leading e-commerce sites in Japan 2023
  • Premium Statistic Amazon Japan's online retail sales revenue FY 2014-2023
  • Premium Statistic Rakuten Group domestic e-commerce business revenue 2018-2024
  • Premium Statistic LY Corporation's commerce business sales revenue FY 2017-2023

Marketplaces

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  • Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
  • Premium Statistic Preferred online retailers in Japan 2025
  • Premium Statistic Monthly spending on online marketplaces in Japan 2023
  • Premium Statistic Shopping frequency on Amazon in Japan 2024
  • Premium Statistic Share of Amazon Prime subscribers in Japan 2024

Shopping behavior

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  • Premium Statistic Share of online retail shopping users in Japan 2024, by age
  • Premium Statistic Frequency of online shopping in Japan 2023, by gender
  • Premium Statistic Main reasons for buying online in Japan 2024
  • Premium Statistic Reasons to visit e-commerce sites without a purchase intention in Japan 2024

Purchase decisions

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  • Premium Statistic Incentives to motivate online purchases in Japan Q2 2025
  • Premium Statistic Online shoppers buying recommended products in Japan 2024
  • Premium Statistic Cart abandonment rate in online shopping in Japan 2025, by device
  • Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2025, by gender
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