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Shopping behavior in Japan

Statistics report on the shopping behavior in Japan

This report provides an overview on shopping behavior in Japan. Focusing on how Japanese consumers spend their money, the report includes statistics on household spendings, payment methods, and habits in shopping channel usage. It further includes survey data on how purchase decisions are made, the importance of customer satisfaction and sustainability, and the impact of recent inflation trends.

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Table of contents

Overview

5
  • Premium Statistic Average annual real wages in Japan 1990-2024
  • Premium Statistic Monthly consumption spending per household Japan 2016-2025
  • Premium Statistic Monthly consumption spending per household Japan 2025, by category
  • Premium Statistic Most popular shopping channels in Japan 2025
  • Premium Statistic Preferred store types for consumers goods in Japan 2024, by category

Expenditure

4
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2024, by product
  • Premium Statistic Monthly average household food expenses in Japan 2024, by type
  • Premium Statistic Annual expenses for transport and communication per household Japan 2024, by item
  • Premium Statistic Toiletries household expenditure in Japan 2024, by type

Offline and online

4
  • Premium Statistic Major reasons to shop at physical stores in Japan 2024
  • Premium Statistic Share of online retail shopping users in Japan 2024, by age
  • Premium Statistic Main reasons for buying online in Japan 2024
  • Premium Statistic Incentives to motivate online purchases in Japan Q2 2025

Payments

5
  • Premium Statistic Common instore payment methods in Japan 2023
  • Premium Statistic Most common payment method for offline shopping in Japan 2024, by amount
  • Premium Statistic Leading payment methods among Japanese online buyers 2025
  • Premium Statistic Most used cashless payment methods in Japan 2025
  • Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2025, by gender

Purchase decision

4
  • Premium Statistic Major factors influencing consumer purchasing decisions in Japan 2025
  • Premium Statistic Major factors influencing consumer goods and services purchases in Japan 2026
  • Premium Statistic Pop-up ads' impact on online purchase desire in Japan 2023, by age
  • Premium Statistic Share of shoppers researching before purchasing in Japan 2023, by age

Customer satisfaction

4
  • Premium Statistic Customer repurchase intention in Japan Q3 2024, by industry
  • Premium Statistic Common customer troubles in Japan 2024
  • Premium Statistic Main method of contacting customer support in Japan 2025
  • Premium Statistic Online shopper's actions when receiving a wrong product in Japan 2024

Sustainable shopping

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  • Premium Statistic Common sustainable shopping habits in Japan 2024
  • Premium Statistic Most bought ethical consumption-related products and service segments 2025
  • Premium Statistic Reasons for ethical consumption in Japan 2024
  • Premium Statistic Readiness to pay more for ethical products and services in Japan 2024, by type

Inflation

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  • Premium Statistic Inflation rate in Japan 2025, by category
  • Premium Statistic Share of households with increased spending in Japan 2026, by category
  • Premium Statistic Expectations of consumer goods price development in Japan 2025
  • Premium Statistic Common consumption measures against food price hikes in Japan 2025
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