The source adds that figures are based on online population and not the total population. This entails that in certain markets including Africa, internet penetration rates are low, indicating that online individuals in these regions are younger, urbanized , affluent, and more educated than the total population.
Citation formats
Daily social media usage in Africa 2025, by country
Based on an online survey, Kenyans spent the most time on social media on the African continent. As of February 2025, they spent, on average, * hours and ** minutes on different social media platforms. South Africans and Nigerians followed, spending * hours and 36 minutes and * hours and 23 minutes on social media, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
GWI, & DataReportal. (February 5, 2025). Average time per day spent by online users on social media in Africa as of Febraury 2025, by selected country (in hours.minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/
GWI, und DataReportal. "Average time per day spent by online users on social media in Africa as of Febraury 2025, by selected country (in hours.minutes)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/
GWI, DataReportal. (2025). Average time per day spent by online users on social media in Africa as of Febraury 2025, by selected country (in hours.minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/
GWI, and DataReportal. "Average Time per Day Spent by Online Users on Social Media in Africa as of Febraury 2025, by Selected Country (in Hours.Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/
GWI & DataReportal, Average time per day spent by online users on social media in Africa as of Febraury 2025, by selected country (in hours.minutes) ÌÇÐÄÆƽâ°æ, /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/ (last visited August 04, 2026)
Average time per day spent by online users on social media in Africa as of Febraury 2025, by selected country (in hours.minutes) [Graph], GWI, & DataReportal, February 5, 2025. [Online]. Available: /statistics/1326327/usage-duration-of-social-networks-in-africa-by-country/
