All who have downloaded, streamed/accessed or shared any of the six content types in the past three months*
Supplementary notes
* Content types included are: music, films, television shows, video games, computer software and e-books. Online (CAWI) and face-to-face (CAPI) surveys were used.
Citation formats
Leading digital content services ranked by usage in the United Kingdom (UK) 2018
This statistic displays the leading digital content services in the United Kingdom (UK) ranked by usage among digital content consumers as of May 2018. YouTube ranked first, with 54 percent of respondents reporting having used the service to consume or share digital content within the three months previous to the survey.
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Ofcom, & Kantar. (July 4, 2018). Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/
Ofcom, und Kantar. "Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018." Chart. July 4, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/
Ofcom, Kantar. (2018). Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/
Ofcom, and Kantar. "Digital Services Ranked by Usage to Consume or Share Digital Content in The United Kingdom (Uk) as of May 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jul 2018, /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/
Ofcom & Kantar, Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018 ÌÇÐÄÆƽâ°æ, /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/ (last visited July 14, 2026)
Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018 [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: /statistics/291443/leading-digital-content-services-ranked-by-usage-uk/
