In the 16 countries that account for the majority of the EU e-commerce market, the value of the B2C cross-border e-commerce market reached ****billion euros, up from the previous year.
Where is cross-border e-commerce growing?
Cross-border e-commerce is where online trade or transaction happens between two countries. In some countries of the European region, online shopping from foreign e-commerce companies is much more established than in others. Indeed, the United Kingdom (UK) reportedly bagged the highest revenue mark in Europe with about ** billion euros, followed by Germany with ** billion euros.
Top three countries for UK cross-border
China came as the first popular and chosen country among UK online consumers, accounting for about ** percent of recent cross-border purchases. The list is followed by the United States with ** percent and Germany with * percent overall. Although cross-border e-commerce is growing at a rapid speed in the UK, many consumers still do not prefer to buy from international sellers for several reasons. Over ** percent of the consumers stated that the delivery costs, timeline, and return policies are the main constraints to buy products internationally.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
CBCommerce Europe. (April 17, 2025). Value of cross-border B2C e-commerce revenue in Western Europe and Scandinavian countries from 2019 to 2024 (in billion euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/
CBCommerce Europe. "Value of cross-border B2C e-commerce revenue in Western Europe and Scandinavian countries from 2019 to 2024 (in billion euros)." Chart. April 17, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/
CBCommerce Europe. (2025). Value of cross-border B2C e-commerce revenue in Western Europe and Scandinavian countries from 2019 to 2024 (in billion euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/
CBCommerce Europe. "Value of Cross-border B2c E-commerce Revenue in Western Europe and Scandinavian Countries from 2019 to 2024 (in Billion Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Apr 2025, /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/
CBCommerce Europe, Value of cross-border B2C e-commerce revenue in Western Europe and Scandinavian countries from 2019 to 2024 (in billion euros) ÌÇÐÄÆÆ½â°æ, /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/ (last visited July 15, 2026)
Value of cross-border B2C e-commerce revenue in Western Europe and Scandinavian countries from 2019 to 2024 (in billion euros) [Graph], CBCommerce Europe, April 17, 2025. [Online]. Available: /statistics/1225509/cross-border-b2c-e-commerce-turnover-europe/