In 2025, e-commerce sales in France amounted to approximately billion euros. The e-commerce revenue in France has grown steadily over the past two decades.
Key players
In the fourth quarter of 2024, Amazon emerged as the leading e-commerce platform in France, attracting an average of ** million unique monthly visitors. Leboncoin followed in second place, with an average traffic of ** million monthly visitors. Notably, E.Leclerc experienced a notable increase in average monthly traffic, signaling its growing prominence in the French online grocery landscape.
Fashion leads the way
As of 2024, fashion was the most purchased product category online in France, and one player stood out in this segment. The Chinese fast-fashion company Shein ranked second after Amazon in the top online stores in the French e-commerce market in 2024, garnering an estimated *** billion U.S. dollars in e-commerce net sales that year, racking up more online sales than the likes of Boulanger, Apple and Cdiscount.
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FEVAD. (February 11, 2026). E-commerce sales revenue in France from 2005 to 2025 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/382906/e-commerce-revenue-in-france/
FEVAD. "E-commerce sales revenue in France from 2005 to 2025 (in billion euros)." Chart. February 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/382906/e-commerce-revenue-in-france/
FEVAD. (2026). E-commerce sales revenue in France from 2005 to 2025 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/382906/e-commerce-revenue-in-france/
FEVAD. "E-commerce Sales Revenue in France from 2005 to 2025 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2026, /statistics/382906/e-commerce-revenue-in-france/
FEVAD, E-commerce sales revenue in France from 2005 to 2025 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/382906/e-commerce-revenue-in-france/ (last visited July 14, 2026)
E-commerce sales revenue in France from 2005 to 2025 (in billion euros) [Graph], FEVAD, February 11, 2026. [Online]. Available: /statistics/382906/e-commerce-revenue-in-france/
