In 2025, cross-border e-commerce accounted for ** percent of the online retail market in Portugal. Austria followed with a market share of ** percent. Last in the ranking, Swedish and UK consumers seemed to mostly prefer national e-retailers, as only *** percent of their online retail revenue was generated by e-commerce businesses abroad.
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ECDB GmbH. (April 16, 2026). Cross-border e-commerce as share of total online retail in Europe in 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/
ECDB GmbH. "Cross-border e-commerce as share of total online retail in Europe in 2025, by country." Chart. April 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/
ECDB GmbH. (2026). Cross-border e-commerce as share of total online retail in Europe in 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/
ECDB GmbH. "Cross-border E-commerce as Share of Total Online Retail in Europe in 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Apr 2026, /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/
ECDB GmbH, Cross-border e-commerce as share of total online retail in Europe in 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/ (last visited July 20, 2026)
Cross-border e-commerce as share of total online retail in Europe in 2025, by country [Graph], ECDB GmbH, April 16, 2026. [Online]. Available: /statistics/1265379/cross-border-share-b2c-e-commerce-turnover-europe/
