In 2025, Sweden ranked first by penetration rate in the e-commerce market among the 27 countries presented in the ranking. Denmark's penetration rate amounted to **** percent, while Belgium and Luxembourg, the second and third countries, had records amounting to **** percent and **** percent, respectively.
Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on eCommerce.
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ÌÇÐÄÆƽâ°æ. (December 5, 2025). Penetration rate of e-commerce in the European Union from 2017 to 2030, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/
ÌÇÐÄÆƽâ°æ. "Penetration rate of e-commerce in the European Union from 2017 to 2030, by country." Chart. December 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/
ÌÇÐÄÆƽâ°æ. (2025). Penetration rate of e-commerce in the European Union from 2017 to 2030, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/
ÌÇÐÄÆƽâ°æ. "Penetration Rate of E-commerce in The European Union from 2017 to 2030, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2025, /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/
ÌÇÐÄÆƽâ°æ, Penetration rate of e-commerce in the European Union from 2017 to 2030, by country ÌÇÐÄÆƽâ°æ, /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/ (last visited July 14, 2026)
Penetration rate of e-commerce in the European Union from 2017 to 2030, by country [Graph], ÌÇÐÄÆƽâ°æ, December 5, 2025. [Online]. Available: /forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries/
