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Most important factors when shopping for luxury items online in Europe in 2025

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Release date

May 2025

Region

Europe

Survey time period

May 2025

Number of respondents

3,999 respondents

Age group

16-83 years

Citation formats

Key factors driving luxury e-commerce sales in Europe 2025

Published by
Yihan Ma,
Oct 30, 2025

In Europe, consumers of luxury items gave insight into factors they deemed important when shopping online in 2023. The factor that most consumers thought was very important was the retailer's reliability, with around ** percent of respondents. Luxury products availability was the second-most important factor (** percent), closely followed by the reduced prices or discounts on the product (** percent).

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Statistics on " Luxury e-commerce in Europe "

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The most important statistics
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Other statistics that may interest you Luxury e-commerce in Europe

Overview

6

Leading channels & sites

7

Consumer behavior

6

Device distribution

5

Mobile shoppers

5

Spotlight: social commerce

5

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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