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E-commerce in the Netherlands

Statistics report on online retail and online shopping in the Netherlands

This report collects multiple aspects and relevant facts about the e-commerce industry in the Netherlands. Besides a market overview, this report presents the main platforms and key figures on the penetration rate of online shopping. Further chapters are dedicated to cross-border online shopping and consumer preferences regarding payment.

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Table of contents

Market size

7
  • Premium Statistic Market size of e-commerce in the Netherlands 2005-2025
  • Basic Statistic Retail internet sales change in the Netherlands 2014-2023, by category
  • Premium Statistic Estimated B2B e-commerce revenue of physical goods in the Netherlands 2018-2026
  • Premium Statistic Number of online orders in the Netherlands 2009-2024
  • Basic Statistic Number of online shops in the Netherlands 2007-2024
  • Premium Statistic Number of online stores in the Netherlands 2014-2026, by branch
  • Premium Statistic Annual growth in e-commerce revenue in the Netherlands 2023-2024

Penetration

5
  • Premium Statistic E-commerce sales channel use in the Netherlands 2023, by branch
  • Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
  • Premium Statistic Companies with a website to order, book or reserve in the Netherlands 2012-2023
  • Basic Statistic Share of companies using e-commerce in the Netherlands 2022, by company size
  • Basic Statistic Companies selling via e-commerce in the Netherlands 2025, by sales value share

Online shopping

7
  • Premium Statistic Share of individuals who bought online in the Netherlands 2020-2025, by age
  • Premium Statistic Share of individuals who shop online in the Netherlands 2012-2024, by gender
  • Basic Statistic Most sold online products or services in the Netherlands 2024, by gender
  • Premium Forecast Attitudes towards online shopping in the Netherlands 2025
  • Premium Statistic Most popular devices for e-commerce in the Netherlands Q1 2017-Q1 2023
  • Premium Forecast Most returned online purchases by category in the Netherlands 2025
  • Premium Statistic Cart abandonment rate in the Netherlands 2026

Biggest e-tailers

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  • Basic Forecast Netherlands: Top 10 online stores 2025
  • Premium Forecast Most popular online shops in the Netherlands 2025
  • Premium Statistic Leading e-commerce and shopping sites in the Netherlands 2023, based on visit share
  • Premium Statistic Leading fashion and apparel websites in the Netherlands 2023, based on visit share
  • Premium Statistic Leading groceries websites in the Netherlands 2023, based on visit share
  • Premium Statistic Leading coupons and rebates websites in the Netherlands 2023, based on visit share
  • Premium Statistic Leading online marketplaces in the Netherlands 2023, based on visit share

Online payment

6
  • Premium Forecast Biggest e-commerce payment brands in the Netherlands 2024
  • Premium Forecast Biggest contactless payment brands at POS in the Netherlands 2024
  • Premium Statistic Quarterly Google Pay penetration, online or offline, in the Netherlands 2020-2025
  • Premium Statistic Quarterly Klarna penetration, online or offline, in the Netherlands 2019-2025
  • Premium Statistic Quarterly PayPal penetration, online or offline, in the Netherlands 2019-2025
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in the Netherlands 2020-2026
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