In 2025, the United States was by far the country generating the most of YouTube in-app purchase revenues, with nearly *** million U.S. dollars spent by users on the platform via their mobile devices. Japan followed in second place with approximately *** million U.S. dollars in IAP revenues.
YouTube monetization practices include channel merchandise selling, memberships, and comment highlights.
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AppMagic. (March 23, 2026). YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. "YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars)." Chart. March 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. (2026). YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. "Youtube In-app Purchase Revenues in December 2025, by Market (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Mar 2026, /statistics/1251864/youtube-iap-revenues-by-country/
AppMagic, YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1251864/youtube-iap-revenues-by-country/ (last visited July 27, 2026)
YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars) [Graph], AppMagic, March 23, 2026. [Online]. Available: /statistics/1251864/youtube-iap-revenues-by-country/
