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Netflix usage in the United States

Statistics report on Netflix usage in the U.S.

This report contains a range of selected statistics about Netflix usage in the United States. In addition to key data on Netflix consumption compared to other video streaming providers, it also features consumer behavior, as well as popular content available on the platform.

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Table of contents

Overview

8
  • Premium Forecast OTT Video number of users in the United States 2017-2030
  • Premium Statistic SVOD subscription additions and losses in the U.S. 2023-2025
  • Premium Statistic New SVOD subscribers in the U.S. 2022-2024, by platform
  • Basic Statistic Most well-known video-on-demand brands in the United States 2025
  • Premium Statistic Monthly market share of SVOD services in the U.S. 2024-2025
  • Premium Statistic Leading video subscription services in the U.S. 2026, by number of subscribers
  • Basic Statistic Netflix: number of paid subscribers Q4 2024, by region
  • Premium Statistic Netflix subscriptions worldwide 2019-2029, by region

Consumer behavior and demographics

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  • Premium Statistic Default sources for TV content in the U.S. 2025, by age group
  • Premium Forecast Netflix brand profile in the United States 2025
  • Premium Statistic Quarterly Netflix paid streaming subscribers in the U.S. and Canada 2013-2024
  • Premium Statistic Share of Netflix time among total TV content viewing in the U.S. 2021-2026
  • Premium Statistic Users watching Netflix once a week in the U.S. 2022-2025
  • Premium Statistic Frequency of using Netflix in the U.S. 2025, by age
  • Basic Statistic Number of monthly ad-supported users of Netflix worldwide 2025
  • Basic Statistic Share of ad-supported Netflix users worldwide 2024, by region
  • Premium Statistic Netflix sign-ups in the U.S. 2023-2025, by plan type

Popular content

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  • Premium Statistic Leading original TV series on SVOD services in the U.S. 2025, by minutes streamed
  • Premium Statistic Most watched acquired series on VOD services in the U.S. 2025
  • Premium Statistic Most enjoyed content on Netflix in the U.S. 2017-2024
  • Basic Statistic Most viewed English-language Netflix films 2026
  • Basic Statistic Most viewed English-language Netflix TV shows 2026
  • Premium Statistic Total audience of Netflix's NFL Christmas special worldwide 2024, by country
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