Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.Definition: Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.
Additional information: Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
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Digital Market Outlook: video ad spending per internet user U.S. 2019-2028, by device
Over the forecast period until 2028, the average ad spending per internet user is forecast to exhibit fluctuations among the two segments. Only for the segment Video ads mobile, a significant increase can be observed over the forecast period. Here, the indicator exhibits a difference of * U.S. dollars between 2019 and 2028.
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ÌÇÐÄÆƽâ°æ. (November 21, 2023). Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/
ÌÇÐÄÆƽâ°æ. "Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)." Chart. November 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/
ÌÇÐÄÆƽâ°æ. (2023). Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/
ÌÇÐÄÆƽâ°æ. "Digital Video Advertising Average Spending per Internet User in The United States from 2019 to 2028, by Device (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2023, /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/
ÌÇÐÄÆƽâ°æ, Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/ (last visited August 01, 2026)
Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, November 21, 2023. [Online]. Available: /forecasts/460928/digital-video-ad-revenue-per-internet-user-device-digital-market-outlook-usa/
