The source defines "brand power" as the share of consumers "interested in the category that are aware of the app and also expressed an interest in installing the app over the next 90 days."
Citation formats
Awareness and download intent for selected video apps among U.S. consumers 2023
According to a survey conducted among consumers in the United States in January 2023, Amazon Prime Video was the video streaming brand with the highest awareness among respondents, as well as the brand towards which consumers presented the highest app download intent - overall, ** percent of respondents were aware of the platform and wanted to download its mobile app. Around **** percent of respondents reported a combined awareness and app download intent of **** percent towards Netflix, while Disney+ was indicated by **** percent of respondents as a platform they were aware of and that they would download as an app on their mobile devices in the following ** days.
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Digital Turbine. (February 1, 2023). Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1373395/awareness-download-intent-video-streaming-apps-us/
Digital Turbine. "Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1373395/awareness-download-intent-video-streaming-apps-us/
Digital Turbine. (2023). Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1373395/awareness-download-intent-video-streaming-apps-us/
Digital Turbine. "Share of Mobile Consumers in The United States Who Are Aware of Selected Online Video Services and Would Download Their Mobile App in January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1373395/awareness-download-intent-video-streaming-apps-us/
Digital Turbine, Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1373395/awareness-download-intent-video-streaming-apps-us/ (last visited July 24, 2026)
Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: /statistics/1373395/awareness-download-intent-video-streaming-apps-us/
