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Mobile video in the United States

Statistics report about mobile video usage in the United States

This report presents statistics and information on mobile video usage in the United States. It highlights user engagement, the most popular video apps, mobile social video, and social video advertising metrics.

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Table of contents

Overview

7
  • Premium Forecast Most used smartphone apps by type in the U.S. 2023
  • Premium Statistic Leading weekly smartphone activities by U.S. users 2022, by age
  • Premium Statistic Leading smartphone activities for U.S. users 2023, by gender
  • Premium Statistic Video streaming time worldwide 2022, by region and device
  • Premium Forecast Most used devices for digital videos in the U.S. 2023
  • Premium Statistic U.S. device usage for weekly online video viewing 2025, by age group
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025

Benchmarks

9
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Premium Statistic Leading mobile apps U.S. 2026, by unique visitors
  • Premium Statistic Awareness and download intent for selected social apps among U.S. consumers 2023
  • Basic Statistic Most popular free services used to watch online videos in the U.S. 2025, by age group
  • Basic Statistic Monthly time spent on selected mobile social apps U.S. 2025
  • Premium Statistic U.S. yearly growth in monthly time spent using social media apps on Android 2022
  • Basic Statistic Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
  • Basic Statistic Most downloaded entertainment and streaming apps U.S. 2022
  • Premium Statistic Leading video apps used by children in the U.S. 2023

Reach and users engagement

8
  • Basic Statistic Cumulative time spent with online video content in the U.S. 2019-2022, by device
  • Premium Statistic Awareness and download intent for selected video apps among U.S. consumers 2023
  • Premium Statistic Video and streaming apps with growing approval among U.S. consumer 2023
  • Premium Statistic Mobile streaming apps attachment for U.S. consumers 2023
  • Premium Statistic U.S. consumer ownership of streaming apps 2023
  • Premium Statistic U.S. consumer who would recommend streaming apps to others 2023
  • Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2024-2025
  • Premium Statistic U.S. children daily time on video apps 2025

AVoD and SVoD apps

6
  • Premium Statistic Screens for SVOD streaming in the U.S. and Canada 2025
  • Premium Statistic Video streaming apps in the U.S. 2024-2025
  • Premium Statistic Devices used to watch Netflix TV series in the U.S. 2023
  • Premium Statistic U.S. Netflix quarterly app downloads 2016-2024
  • Premium Statistic U.S. HBO Max quarterly app downloads 2020-2023
  • Premium Statistic U.S. Disney+ quarterly app downloads 2020-2024

Social video

10
  • Basic Statistic U.S. user engagement on short video platform 2022
  • Premium Statistic TikTok users in the U.S. 2019-2029
  • Premium Statistic TikTok U.S. monthly active users 2020-2023
  • Premium Forecast Number of Snapchat users in the United States 2017-2030
  • Basic Statistic Snapchat: distribution of U.S. audiences 2025, by gender
  • Basic Statistic YouTube Shorts most popular videos U.S. 2022
  • Premium Statistic U.S. YouTube video engagement generated by selected content creators 2022
  • Premium Statistic YouTube IAP revenues 2025, by region
  • Premium Statistic Global Twitch IAP revenue Q4 2017-Q2 2026
  • Premium Statistic Leading markets for Twitch mobile app installs 2025 YTD

Monetization

6
  • Premium Statistic Top video streaming monetization models according to business owners worldwide 2022
  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Forecast Digital Market Outlook: digital video ad spending change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: video ad spending per internet user U.S. 2019-2028, by device
  • Premium Statistic Mobile ad spend in the U.S. 2010-2022
  • Premium Statistic Programmatic digital video ad views in the U.S. 2022-2023, by device
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