The values may not sum up to 100 percent due to rounding.
According to the source: “Brands are defined as organizations that sell primarily nonmedia goods or services, and aggregators are defined as unverified creators who mainly repost content."
Citation formats
U.S. YouTube video engagement generated by selected content creators 2022
As of July 2022, the largest bulk of YouTube video views in the United States was continued for over ** percent by influencer-published videos. Videos created by media companies generated approximately *** percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only *** percent of all the views on YouTube as of the examined period.
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Activate. (October 26, 2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of YouTube video views generated by selected types of content creators in the United States as of July 2022." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. (2022). Share of YouTube video views generated by selected types of content creators in the United States as of July 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1349992/us-youtube-content-creators-video-views-share/
Activate. "Share of Youtube Video Views Generated by Selected Types of Content Creators in The United States as of July 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1349992/us-youtube-content-creators-video-views-share/
Activate, Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 ÌÇÐÄÆƽâ°æ, /statistics/1349992/us-youtube-content-creators-video-views-share/ (last visited July 20, 2026)
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022 [Graph], Activate, October 26, 2022. [Online]. Available: /statistics/1349992/us-youtube-content-creators-video-views-share/
